The objective of the Pals Battalions attack on Serre on 1 July 1916 was to advance about 1,000 yards, capture the village, and in doing so protect the northern flank of the front which ran south for 14 miles at this point.
The plan was initially to hold the position, and then advance south of Serre pivoting around the village as the advance progressed through open country towards Bapaume.
The 31st Pals Division under Major General R Wanless O’Gowan mounted the attack on Serre.
The Pals were protected on the left by a smokescreen and a diversionary attack on the German held village of Gommecourt, and on the right by an attack on Beaumont-Hamel by the regular 4th and 29th Divisions.
